A recruitment marketing campaign called the “Healthcare Auditions” was developed. To maintain its enrollment and fund-raising, the 250-student Carmel Academy in Westchester, Connecticut, needs ongoing marketing support, especially to keep up its visual brand. Sky Advertising developed a new employer brand to draw attention to Spectra’s mission in the marketplace and position it as a great place to work. ONE-STOP SHOPPING. Our centralized structure meets your needs-from media buys to creative work to billing-through one contact person. “We have found the One Million Impressions program to be vital to our ongoing marketing campaigns. Sky has a long, strong track record in recruitment marketing. New York’s Northern Westchester Hospital wanted its recruitment marketing to accomplish two goals: (1) positioning the hospital as an employer of choice for highly qualified professionals and (2) working within a website that could also serve as a screening tool. Become the employer of choice in your field. Sky developed a new employer brand to illustrate the integral role employees play in bringing these changes about. Sky specializes in pinpointing the best promotional techniques and placements for a given audience. Along with the new creative campaign, Sky’s team developed and enhanced media placements and opened new media channels, driving more patients to the website and increasing business year over year.
Work with the best in the business. Count on Sky to find out-and then put the insights to work in results-oriented solutions. Then Sky wove the themes plus digital capabilities into a unique microsite, which Sky designed to include application and screening capabilities. PROBLEM: Finding and screening right-fit candidates. PROBLEM: A competitive disadvantage. PROBLEM: A fuzzy image. SOLUTION: A sharper image. SOLUTION: The best of all worlds. The thrust of the brand is a challenge to potential employees to make their move to one of Philadelphia’s largest companies, ranked among the country’s best employers. As the operator of dozens of gaming facilities, Penn National Gaming needed help with two things: (1) consolidating its corporate headquarters’ talent management function under one brand while also (2) enabling its properties to advertise jobs locally under their own brands, such as Hollywood Casino and Argosy Casino. Attract more customers with a prominent brand in the platforms they use most.
But as a subsidiary of a major health care corporation, it lacked a distinctive brand to spotlight its place in the market and attract top talent. Philadelphia’s Holy Redeemer Health System wanted prospective employees to know that it offers the same range of rewarding careers as other healthcare systems. Sky offers the relevant copy and fresh design you expect from a leading agency. “I have never worked with a company as responsive as Sky. The new “Work Happy” branding worked so well that it was incorporated into recruitment and retention efforts, and a sub-brand was created for all employee benefits communications materials. We can help you build awareness, differentiate your workplace, promote your opportunities, and boost your retention. The Sky team has the savvy and experience to help you come up with right solutions and avoid the wrong ones. Sky can develop a multi-channel strategy to advance your goals, fit your budget, and make your message stand out in an array of platforms and devices.
Make yourself look great-and smart, too. Sky Advertising designed a compelling campaign to make it clear that Holy Redeemer provides varied opportunities and multiple paths for growth. Sky creates websites and social media campaigns as well as award-winning print ads, brochures, and magazines. Speak in a clear voice across today’s fragmented media. ” message, Sky Advertising developed versatile point-of-service materials, including tray liners, banners, and window clings. In addition to maintaining its visual identity, Sky has successfully guided the school through two major rebrandings, including a name change. To give SJRA the competitive edge against stand-alone as well as university-affiliated imaging practices, Sky Advertising created a branding campaign focused on superior technology, staff expertise, and advanced patient outcomes. Since 2002, Carmel has joined forces with Sky Advertising on everything from signage to stationery, annual reports to invitations. Choose an agency partner that’s as versatile as your needs. Our talented team combines imaginative solutions with down-to-earth service that’s timely and thoughtful, convenient and cost-effective. We listen to your problems and propose solutions that go beyond the obvious. South Jersey Radiology, a large regional medical imaging firm, competes in a saturated market with similar radiologic imaging services that promote themselves in similar ways.
